Professionally Speaking - Marketing Strategies For Professional Speakers and Trainers

Professionally Speaking
Serving the needs of professional speakers

The professional speaking industry is constantly changing and to be competitive, not only do you have to remain current in your field; but, you must stay on the cutting edge of both technology and marketing. We have solutions that encompass both of these concepts and include: web page design, site hosting, video production, digitizing, streaming, and CD-ROM mastering.

Results Are What Count!

How Do You Distinguish Yourself?

Frank King is the King of White Collar Comedy. In early 2000, he ask us to create a business card CD-ROM and we packed his demo video, "one sheet", and a link to his "bureau friendly" web site on the CD. Frank was so excited by the final product, that he had us master individual, customized, CD's for several of his favorite speaker's bureaus!

As he travels throughout the country, Dr. Dale Henry uses the three foot rule (everyone he meets is a prospect). Dale always carries copies of his CD with him wherever he goes. He can easily fit 5 or 6 in a coat pocket (try doing that with video tapes). Dale passes out dozens of the CD each week. One of his favorite strategies is to strike up a conversation with the person next to him on an airline flight, then show the CD using his laptop computer. He has lost count of the number of times he has booked himself while on a cross country flight. Dale books about 180 presentations a year.

About a year ago, Bill Bruck decided to have us transform his video demo into a multimedia showcase using the business card CD-ROM format. We packed his entire eight minute video demo, four "pop-up" printable pages of biographical information and program descriptions, plus a link to his web site - all on a CD that fits in a shirt pocket!

In June of 2000, Dennis Carey had been speaking professionally for about a year. Then he invested in a multimedia CD-ROM. By the end of the second month of marketing using the CD, his bookings had increased six fold!